THE INFLUENCER AUTHORITY
Established in October 2020, The Influencer Authority offers brands intuitive, collaborative end-to-end influencer engagement solutions to build brands through strong reputations.
Based in Cape Town, South Africa, The Influencer Authority was founded by Sharon van Wyk, who boasts more than 20 years of sales & marketing experience, with 10+ years of content creation and influencer marketing experience. Sharon focuses strongly on organic, authentic engagement, and has experience across a wide variety of niche markets, from parenting & baby care to alcohol and international pet brands.
Influencer campaigns are our specialty.
From strategy through to campaign completion and reporting, we manage it all.
An influencer marketing agency plays a crucial role in connecting brands with influencers to promote products or services.
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Campaign Management
- Contract Negotiation: We handle agreements and ensure fair compensation for influencers.
- Content Planning and Coordination: We work with influencers to create authentic content that resonates with their audience.
- Timeline Management: We ensure all campaign activities are completed on time.
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By managing these aspects, we help your brand effectively leverage influencer partnerships to enhance your reach, build credibility, and drive sales.
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