THE INFLUENCER AUTHORITY
Established in October 2020, The Influencer Authority offers brands intuitive, collaborative end-to-end influencer engagement solutions to build brands through strong reputations.
Based in Cape Town, South Africa, The Influencer Authority was founded by Sharon van Wyk, who boasts more than 20 years of sales & marketing experience, with 10+ years of content creation and influencer marketing experience. Sharon focuses strongly on organic, authentic engagement, and has experience across a wide variety of niche markets, from parenting & baby care to alcohol and international pet brands.
Influencer campaigns are our specialty.
From strategy through to campaign completion and reporting, we manage it all.
An influencer marketing agency plays a crucial role in connecting brands with influencers to promote products or services.
01
Strategy Development
- Campaign Planning: We create marketing strategies that match your brand’s goals.
- Target Audience Analysis: We understand your target audience to tailor the campaign effectively.
02
Influencer Identification and Vetting
- Influencer Research: We find influencers whose audience aligns with your target market.
- Background Checks: We ensure influencers align with your brand’s values and have genuine engagement.
03
Campaign Management
- Contract Negotiation: We handle agreements and ensure fair compensation for influencers.
- Content Planning and Coordination: We work with influencers to create authentic content that resonates with their audience.
- Timeline Management: We ensure all campaign activities are completed on time.
04
Content Creation
- Creative Direction: We guide influencers on content themes and styles that suit your brand’s image.
- Approval Process: We review and approve content before it goes live to ensure it meets your brand standards.
05
Monitoring and Analytics
- Performance Tracking: We monitor the campaign’s progress using metrics like engagement, reach, and conversions.
- Reporting: We provide detailed reports on the campaign’s performance, including ROI analysis.
06
Relationship Management
- Building Relationships: We establish and maintain long-term relationships with influencers.
- Community Engagement: We help your brand engage with its audience through influencer interactions.
07
Compliance and Legal Support
- Adherence to Guidelines: We ensure all content complies with advertising regulations and platform policies.
- Contract Management: We handle legal aspects such as contracts and non-disclosure agreements.
08
Continuous Improvement
- Feedback and Optimisation: We gather feedback from the campaign and make data-driven adjustments for future efforts.
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By managing these aspects, we help your brand effectively leverage influencer partnerships to enhance your reach, build credibility, and drive sales.
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